Pay Per Click (PPC)
What is Pay Per Click(PPC)?
Pay Per Click Campaigns are also known as PPC Campaigns. Not only is the PAY PER CLICK market growing, the average cost per click (CPC) too is increasing at a rapid rate. Reports state that in the past few years the growing interest in PPC advertising has caused a rise in keyword costs of some markets by around 25 percent.
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Benefit of PPC
- Get Quick Results - usually within 24-48 hours.
- Pay Per Click advertising is highly targeted and results are quantifiable.
- You only pay when a prospective customer clicks on your ad.
- You can experiment with different keywords, titles, descriptions.
- You can set the bidding amount to fit your budget, making it cost effective.
- Effectiveness of the advertisement can be easily measured.
- You have complete control on the market's you want to cover.